At first glimpse, this might be mistaken as a stage set for an arty new play, but in fact it’s the latest catwalk concept by the mavericks of fashion, Prada. At the Men’s autumn/winter 2013 show, a vision of an ‘ideal house’ stood in the place of a traditional runway allowing the models to travel through the set like characters on a stage.

Spacial agency OMA were commissioned to design the set as a sneak preview to their hotly anticipated range of new designs for Knoll, a 12 piece collection of versatile furniture due to be launched later in the year.

Could this merging of furniture and fashion shows be the future of product launches? Watch this space…